The United Breaks Guitars case study is one of the regular features in most of my corporate trainings – fun video, great message and makes a point to the dot. If you haven’t seen the video, you should. It is the story of a young musician who brought a powerful brand to its knees, by the sheer[...]
Tags: Airtel, Augie Ray, CRM, Customer Service, Dave Carroll, Social Media, United Breaks Guitars 
The heightened level of transactions between organizations caused by the Internet-enabled erosion of national boundaries has resulted in higher expectations, greater choice and greater competition. We cannot wish it away. Earlier, choice was limited to a few known organizations in the neighborhood, state or country; today, the same opportunity is known and available to almost[...]
Tags: Brand, Business Writing, Communication, MBA, Proposal Writing, Startup 
Blogging is one of the best techniques to advertise your brand online, if (a big if!) you get it right. Hubspots’ Study shows that business blogging leads to a staggering… 55% more visitors 97% more inbound links 434% more indexed pages Amazing, won’t you say? However, our own experience shows that most companies are still[...]
Tags: 2014, blogs, Social Media 
You probably dread attending meetings. Most of us associate terms like “fruitless”, “pointless waste of time” etc. when we’re asked to attend one. But meet we must – email and telephone calls simply don’t work as well in many situations. True, video conferencing works reasonably well, but ultimately there seems to be no substitute for[...]
Tags: Communication, Facilitation, Meetings 
Ouch! This operation did sting. This blue virus! You’ve heard, I’m sure, that an investigative news agency of new-found repute, CobraPost, conducted a series of undercover interviews with “IT firms” (Social Media agencies?) who “offered their clients a fake following on Facebook and Twitter, and indulged in negative publicity against a political leader or a[...]
Tags: BlackHat, CobraPost, OperationBlueVirus, Social Media 
I have lost count of the number of MBA factories churning out substandard products. Poor career counseling forces young people to follow the nearest herd. Lemmings and sheep follow similar patterns of behaviour and they really cannot be blamed. Someone somewhere seems to know best and it’s better to follow his lead and leave the[...]
Tags: Communication, MBA 
Call it an act of nature or simple proof of the great-minds-thinking-alike-at-the-same-time phenomenon (cough cough!), but exactly a week after posting my blog on whether Social Media “really works” came a very similar albeit much more powerful essay on exactly the same debate – by author Tara Hunt. With 18k views, it was the 2nd on[...]
Tags: Brand, Marketing, sales, Social Media, Tara Hunt, Word of Mouth 
How many times have you pondered upon whether Social Media will work for your business? Too many times? We thought so. Now, this thing called Social Media is no more a new thing for businesses, is it? It’s been around for quite some time, and most organizations have experimented with it to limited extents, with[...]
Tags: Social Media 
[heading type=”h5″ margintop=”28px” marginbottom=”28px” bordered=”yes” align=”left”]by Ganesh Kollegal[/heading] The start-up is an exciting phase in an entrepreneur’s career. The team is brimming with ideas, abundant enthusiasm and the commitment to make the venture a success. Great ideas do not guarantee grand business success; this has been proven many times over. Sure, a great idea is an[...]
Tags: Brand, Marketing, Startup 
People in sales make more money and move faster up the ladder. You probably agree. Being successful in the sales function depends on many factors. One is an intrinsic desire to sell; it must be something fundamental a person derives meaning and happiness from. Another is the ability to read people and the messages they[...]
Tags: sales -
9th June 2014
-
4th February 2014
-
2nd January 2014
